AMA Collects (“we,” “our,” “us”) is committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with the General Data Protection Regulation (GDPR), the Personal Information Protection and Electronic Documents Act (PIPEDA), and relevant US privacy laws, including the California Consumer Privacy Act (CCPA) for residents of California.

We also explain how we use third-party services such as Google Analytics to collect information and provide transparency regarding your rights over your personal data.

1. Information We Collect

We collect personal information in connection with your use of our website and services. This information may include:

• Identifying Information: Name, email address, postal address, telephone number, and other contact details.
• Technical Information: Your IP address, browser type, device type, operating system, and other technical details related to your interactions with our website.
• Usage Data: Information about your interactions with our website, including pages viewed, time spent on the website, and browsing activity, gathered through technologies such as cookies and similar tracking tools.

2. How We Use Your Information

We collect and process your personal data for the following purposes:

• To Provide and Manage Services: To respond to your inquiries, deliver the services you request, and fulfill any contractual obligations we have with you.
• To Improve Our Website and Services: To analyze user behavior on our website, improve functionality, content, and user experience, and personalize your interactions with our website.
• To Communicate with You: To send you updates, marketing communications, newsletters, or promotions, where you have opted-in to receive such communications.
• Legal Compliance: To comply with legal and regulatory obligations, and to protect our legal rights.

3. Legal Basis for Processing Your Data (GDPR)

If you are located in the European Union (EU), we process your personal data based on the following legal grounds:

• Consent: We process your data where you have provided explicit consent (e.g., for marketing communications).
• Contractual Necessity: We process your data to fulfill our contractual obligations with you (e.g., to provide services).
• Legitimate Interests: We process your data based on our legitimate interests, such as improving our website, communicating with you, and ensuring the security of our systems.
• Legal Obligation: We process your data to comply with legal requirements.

4. Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics collects and processes the following types of information:

• Your IP address
• Pages visited on our website
• The date and time of your visit
• The referring website or source
• The duration of your visit

Google Analytics processes this data to help us analyze how users interact with our website. This information is transferred to and stored by Google on servers located in the United States.

For more information on how Google handles your data, please refer to Google’s Privacy Policy.

You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available here: Google Analytics Opt-out.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience. Cookies are small text files placed on your device to track your interactions with our website.

You can control and manage cookies through your browser settings. However, please be aware that disabling cookies may affect your ability to use certain features of our website.

For more detailed information about the types of cookies we use, their purposes, and how you can manage your preferences, please refer to our [Cookie Policy].

6. Data Sharing and Disclosures

We do not sell your personal data. However, we may share your information with third parties in the following circumstances:

• Service Providers: We may share your data with third-party vendors and service providers who help us operate our website and provide services (e.g., Google Analytics). These third parties are contractually obligated to protect your data and use it only for the purposes specified by us.
• Legal Requirements: We may disclose your personal data if required by law, in response to legal processes, or to protect our rights or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction, subject to applicable privacy laws.

7. International Data Transfers

As AMA Collects operates internationally, your personal data may be transferred to, and processed in, countries outside of your country of residence, including the United States. These countries may have different data protection laws than those in your country.

We ensure that any transfer of personal data outside your country is conducted in compliance with applicable data protection laws. If you are located in the EU, we will ensure that appropriate safeguards (such as standard contractual clauses) are in place to protect your data.

8. Your Data Protection Rights (GDPR, PIPEDA, CCPA)

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: You may request access to the personal data we hold about you.
• Right to Rectification: You may request that we correct any inaccuracies in your personal data.
• Right to Erasure: You may request that we delete your personal data, subject to certain exceptions (e.g., if we have a legal obligation to retain it).
• Right to Restriction of Processing: You may request that we limit the processing of your personal data in certain circumstances.
• Right to Portability: You may request a copy of your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You may object to the processing of your personal data, particularly in cases where we rely on legitimate interests as the legal basis for processing.
• Right to Withdraw Consent: If we are processing your personal data based on consent, you may withdraw your consent at any time.
• Right to Lodge a Complaint: If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the relevant supervisory authority.

For residents of California under the CCPA:

• Right to Know: You may request details about the personal information we have collected about you, including the categories of data, the sources of collection, and the purposes of use.
• Right to Delete: You may request that we delete personal information we have collected about you, subject to certain exceptions.
• Right to Opt-Out of Sale: You may opt-out of the sale of your personal information, though we do not engage in the sale of personal data.
• Right to Non-Discrimination: You have the right not to be discriminated against for exercising your rights under the CCPA.

To exercise any of these rights, please contact us using the details provided below.

9. Children’s Privacy

Our website and services are not intended for children under the age of 13, and we do not knowingly collect or solicit personal data from children. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such data.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or the services we provide. When we make updates, we will revise the “Effective Date” at the top of this page. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your personal data.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us at:

AMA Collects
Email: [email protected]
Mailing Address: Suite 2500 Eaton Centre, 1 Dundas St W, Toronto, ON M5G 1Z3